Book Teaches Business Owners How to Create a Buzzworthy Brand

In her latest book, Hillsborough author/communications professional Linda Tancs teaches business owners about branding.  The book, From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales, is available on Amazon.  It teaches a five-step plan towards brand development and management.  The goal of the text is to create a "cult of personality" for your product or service through effective branding. Throughout the book are various exercises for both novices and professionals designed to further your skills in designing, implementing and managing a brand identity.